the uncool 

collective

a community of “uncool” parents committed to keeping their kids off social media until at least 15 years old.

DID YOU KNOW….

  • 1 in 3 teens say social media makes them feel worse about themselves.

  • Suicide among youth ages 10-24 has increased by 62% since the rise of social media.

  • 73% of teens have seen pornography online - over HALF were exposed by age 13.

THE collection

Wear the movement. Each piece is designed for parents who choose courage over conformity — protecting childhood, one choice at a time.

Uncool Cool Mom - Proud Member Crewneck
$45.00

For the moms who choose courage over conformity — this one’s for you. Our heavyweight Gildan crewneck is soft, durable, and made to keep you cozy while you do the uncool work that really matters. Featuring “Proud Member of the Uncool Cool Moms Club” across the front, it’s not just a sweatshirt — it’s a movement.

  • Midweight 8 oz. Heavy Blend fleece

  • Soft, durable 50/50 cotton-poly fabric

  • Classic, unisex fit with ribbed cuffs and waistband

  • Reduced pilling & smoother finish thanks to new MVS Air spinning tech

  • Ethically made with OEKO-TEX certified low-impact dyes

Comfy enough for carpool. Cool enough for conviction.

UCM CLUB Tee (Berry)
$30.00

Join the Uncool Cool Mom (UCM) movement in comfort and style. This heavyweight Comfort Colors tee is garment-dyed for that perfectly lived-in feel — soft, relaxed, and made to last. With UCM CLUB on the front, it’s more than a shirt — it’s a statement.

  • 100% ring-spun cotton

  • Garment-dyed for a vintage look and feel

  • Relaxed, unisex fit

  • Durable heavyweight fabric (6.1 oz)

Wear it proud. Be uncool — unapologetically.

UCM CLUB Tee (Emerald)
$30.00

Join the Uncool Cool Mom (UCM) movement in comfort and style. This heavyweight Comfort Colors tee is garment-dyed for that perfectly lived-in feel — soft, relaxed, and made to last. With UCM CLUB on the front, it’s more than a shirt — it’s a statement.

  • 100% ring-spun cotton

  • Garment-dyed for a vintage look and feel

  • Relaxed, unisex fit

  • Durable heavyweight fabric (6.1 oz)

Wear it proud. Be uncool — unapologetically.